Disruptive Technology – Events

Nicola McCullough (University of Salford)

Guilherme Guimarães (Innovation at Grupo SBF / Founder at Block4 & Ativa Esporte) 

With Euro 2020 and Copa America happening simultaneously in the Summer of 2021, we explore the latest developments in the world of global sport during the ongoing Covid-19 Pandemic. 

There are unique connections between fans in England and South America further enabled through sport in the digital world. We discuss the global fan experience and how technologies allow fandom to happen and how teams are using technology to bridge the gap that the global pandemic has created. This event is also part of the University of Salford, Festival of Research 2021

Sara Simeone (CEO and Co-Founder of Digital Oracles) and Nova Lorraine (Entrepreneur, Author and Storyteller, Co-founder of Raine School of Fashion).

Our speakers present their experience with Blockchain and Non Fungible Tokens (NFTs) for organisations.

Where Bitcoin provides a new digital currency, NFTs create opportunities to sell digital collectables. Digital-only artworks, social media posts and GIF’s are being sold for millions, but will the bubble burst or evolve? We also consider sustainability of these trechnologies and question what the environmental impact now and in the future.

We explore this topic with a discussion and audience interaction.

Prof Kozinets introduces and explains how viruses and vaccine can mutate with ethnography and browsers to form disruptive routines all their own. He explores recent developments of netnography in the COVID age. Examples of recent and current studies will be overviewed and discussed, including new types or sub-genres of netnography. All of these elements will help participants understand both netnography and some of the ways that researchers have been adapting to the new contingencies of the age of COVID-19. Press Release

Wednesday Apr 14th, 2021 – 2.00PM (GMT)

Vikas S. Shah MBE is a serial-entrepreneur, investor, thinker and educator who has built businesses in diverse sectors around the world for almost 20 years. 

In a fireside chat with Naomi Timperley – Vikas discusses Thought Economics and his interviews with incredible people that have shaped our world

Wednesday Mar 31st, 2021 – 2.00PM (GMT)

Dr. Wasim Ahmed is Lecturer in Digital Business at University of Newcastle with a specialism in social media research and social network analysis. In this session we explore the positives and negatives of social media and its ability to disrupt and spread #fakenews.

Wednesday Mar 3rd, 2021 – 2.00PM (GMT)

Dr. Mariann Hardey is an Associate Professor at Durham Business School. Self-tracking has become increasingly popular in households during the COVID lockdown. It is often used to mediate boredom and promote mental health. How we define ‘healthy bodies’ and their data is crucial to understanding the new parameters of ‘being healthy.’ Mariann discusses the use of wearable technologies by households.