Disruptive Technology – Events
Our new disruptive technology virtual events series, brings together industry experts and academics for 30-40 min conversations on particular technologies and sectors in order to progress our disruptive thinking and projects. We are really excited to launch our new event series at The University of Salford on Disruptive Technologies. We will hear, see and interact with some of the most remarkable innovators and thinkers from around the world, unpicking and exploring the role of disruptive technologies.
You can register for events on Eventbrite but these events are live and open to all, live streamed and recorded on YouTube with this link.
Previous event recordings can also be found below.
Forthcoming Events Schedule
Netnography in the age of COVID-19
Wednesday Apr 28th, 2021 – 5.00PM (GMT)
Prof Robert Kozinets is founder of netnography and an innovator whose methods and theories are widely used by researchers and organizations around the world.

Prof Kozinets introduces and explains how viruses and vaccine can mutate with ethnography and browsers to form disruptive routines all their own. He explores recent developments of netnography in the COVID age. Examples of recent and current studies will be overviewed and discussed, including new types or sub-genres of netnography. All of these elements will help participants understand both netnography and some of the ways that researchers have been adapting to the new contingencies of the age of COVID-19. Register
Previous Events & Recordings
Thought economics and technology

Wednesday Apr 14th, 2021 – 2.00PM (GMT)
Vikas S. Shah MBE is a serial-entrepreneur, investor, thinker and educator who has built businesses in diverse sectors around the world for almost 20 years.
In a fireside chat with Naomi Timperley – Vikas discusses Thought Economics and his interviews with incredible people that have shaped our world
Social media and misinformation

Wednesday Mar 31st, 2021 – 2.00PM (GMT)
Dr. Wasim Ahmed is Lecturer in Digital Business at University of Newcastle with a specialism in social media research and social network analysis. In this session we explore the positives and negatives of social media and its ability to disrupt and spread #fakenews.
AI, diversity and the future of work
Wednesday Mar 17th, 2021 – 2.00PM (GMT)
Dan Sodergren is a tech lover, marketer and futurist. He is a regular expert speaker for BBC TV, podcasts, radio and online. He is co-founder of innovative startup www.YourFlock.co.uk. Based in Manchester Your FLOCK is innovating the sector using machine learning to help support for remote working teams.
Disruptive Tech Health and home fitness

Wednesday Mar 3rd, 2021 – 2.00PM (GMT)
Dr. Mariann Hardey is an Associate Professor at Durham Business School. Self-tracking has become increasingly popular in households during the COVID lockdown. It is often used to mediate boredom and promote mental health. How we define ‘healthy bodies’ and their data is crucial to understanding the new parameters of ‘being healthy.’ Mariann discusses the use of wearable technologies by households.
Digital Fashion

Wednesday Feb 17th, 2021 – 2.00PM (GMT)
Dr. Rosy Boardman is lecturer in Fashion Business at The University of Manchester. Her work explores online consumer behaviour, digital strategy and innovation in the retail industry.
Disruptive Tech Virtual Events Series – Intro
Tuesday Feb 2nd, 2021 – 12 Noon (GMT)
Dr. Alex Fenton and Professor Andy Miah discuss the new Disruptive Technology Cluster at the University of Salford and introduce the virtual event series.