Ivett Interviews: Dr Adam Galpin

This week Ivett Interviewed Dr Adam Galpin, Senior Lecturer in Psychology.  Adam is the programme leader for the UK’s first MSc in Media Psychology taught at Salford’s new campus at MediaCity UK. Adam teaches modules on media psychology and technology use at postgraduate level, and contributes to undergraduate modules in cognitive psychology and individual differences.

1. How did you get into Psychology?

I’ve studied Psychology since I took the A-Level back in 1993, and I can’t really remember what the main motivation was then, but there were quite a few Psychologists depicted in fiction on TV and film at the time. I’m thinking of Cracker, and of Psychological thrillers like Basic Instinct (Sharon Stone had studied Psychology as I recall!). I think these were something of an influence. Like lots of people, at this stage I didn’t really have a good understanding of what Psychology was, and thought it was all about reading minds!

2. Who is your favourite Psychologist and why?

This is really tricky. I’m tempted to say William James because he observed a considerable amount of what we now know in Cognitive Psychology back in the 19th Century without access to modern experimental technology. I’m also impressed by thinkers who can see passed the dominant paradigms of the time. For instance, Maslow and Rogers departed from the deterministic perspectives of Psychoanalysis and Behaviourism to paint a more positive picture of human motivation. Of living Psychologists, Bandura has written one of the most influential articles that I’ve read recently (Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3, 265-298).

3. What psychological concept/topic/issue are you most passionate about?

Cognitive and emotional engagement with media and technology, or how we pay attention to and become absorbed in experiences and narratives. This really fascinates me because such experiences are very powerful in both positive and threatening ways. Creators of media technology are increasingly interested in understanding audience responses so they can design appealing experiences. This area is diverse and includes narrative transportation, wearable technology, prosthetics, VR, user experience; but underlying all of these topics are cognition and emotion.

4. What makes Psychology Department at Salford unique?

Media Psychology! We run the UK’s first and only MSc in Media Psychology, so that makes us pretty unique. I’ve worked at other larger Psychology departments and I definitely think we have a much more applied emphasis here at Salford, which is reflected in our research projects and in the courses we offer.


5. If you could work anywhere, which University would you pick and why?

I couldn’t do what I do here anywhere else, so I wouldn’t move to anywhere else in the UK. But perhaps I could be tempted away to somewhere completely different to experience different cultures and ways of thinking.

6. What was the most fascinating research/project you were involved in/conducted?

I’ve been working in the area of upper-limb prosthetics with biomechanical engineers for the past 3 or 4 years. The project is really interesting and truly inter-disciplinary, so I would say this one.

7. What are you working on at the moment?

See above! But also, I have recently launched a consultancy with my colleague Jenna Condie called ‘Media Psychology Services’ providing psychological insight into media use for industry. We’ve had some really good projects so far…

8. If you could choose another Profession, what would it be?

Easy – Zoologist. I’m really into spiders for some reason. Not sure what Freud would say about that.

9. Do you have a favourite quote?

No, actually!

10. Facebook or Twitter?

Facebook for social use, Twitter for professional use.

11. Which book is a must have for Psychology students?

As an introductory text I found Gleitman really useful.

12. What advice would you give to SalfordPsych students?

Get involved. There is so much going at Salford, from talks, to societies, social media, to volunteering for research studies, to employment and voluntary opportunities. Do everything you can.

13. What do you hope for Psychology in the future?

That we find a way to eye-track spiders.


If you would like to know more about Adam Galpin, please check his Profile out on the Hub.

You can also find Adam on Twitter