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  3. Communicating Cycle Training: Messaging to engage with everyday cyclists

Communicating Cycle Training: Messaging to engage with everyday cyclists

The majority of UK adults do not currently use a bicycle for their journeys, constituting a substantial missed opportunity to contribute to carbon reduction targets and bring out health benefits. This research sought to broaden understanding of the barriers that deter people from cycling so that the promotion of cycling, and cycle training in particular, can be more effective.

Principal Investigators and Co-investigators: Dr Graeme Sherriff

Partners: BikeRight!

Funder: Innovation Voucher.

Report: Communicating Cycle Training Perceptions and Experiences of Adult Cycle Training

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The Sustainable Housing & Urban Studies Unit (SHUSU)
University of Salford
C508 Allerton Building
Frederick Road Campus
Salford
M6 6PU
United Kingdom

T: +44 (0)161 295 2140
E: shusu@salford.ac.uk
Twitter: @SHUSU_Research

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