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NeuroArchitecture and the Role of Emotions

By Andréa de Paiva NeuroArchitecture has been proving that the buildings and cities we design affect people’s brain and behavior in a deeper way than originally thought by architectural psychology or environmental psychology. The built space can generate emotions that change our mental states, impacting directly on decision making, creativity, attention, socialization, memory and learning, and […]

NeuroArchitecture and Perception: creating more complete experiences for environments

By Andréa de Paiva Perception has been the subject of studies in psychology and neuroscience for a long time. Understanding how the senses capture information about the world outside the body, such as images, sounds, smells, textures, temperatures, flavors and how the brain interprets all of this, helps architects and designers make better decisions in […]