The growing demand for personalisation provides endless research, development and innovation opportunities for academics and industry. Personalisation is usually interpreted as the generation of personalised playlist, programme guide, product placement and advertising for viewers. However the notion explored in this workshop is the personalisation of audio, video and data elements within the broadcast programme which we are calling In-Programme Personalisation.

Consequently, the IPP4B workshop focusses on the automatic personalisation of the streamed content. The likely technology to support these features is object-based media where audio, video and other elements may be placed into existing media and be rendered for consumption by the end viewer.