Sharon is a Senior Lecturer in Media Psychology at the University of Salford. She has recently joined the Media Psychology team to continue and expand her research interests in Media Psychology at the heart of the media and digital scene with our location at the University’s MediaCityUK campus.
Prior to joining Salford, Sharon trained as a Social Psychologist at the Universita’ degli Studi di Padova in Italy. She then completed her PhD on the role of intergroup emotions (such as collective guilt and shame) on pro-social behaviour and reconciliation under the supervision of Professor Rupert Brown at the University of Sussex.
Sharon was previously based at Canterbury Christ Church University in Kent, where she worked for four years cultivating her passion for the psychology of media and communication through working with colleagues at CCCU on two projects concerning media portrayal of climate change. Sharon also worked in collaboration with Professor James Curran from Goldsmiths University of London on a series of comparative studies in the area of media and communication.
Sharon’s research interests tap onto four main themes: Social psychology (Intergroup emotions, overt and covert forms of prejudice and discrimination, stereotype threat, linguistic biases, transmission of values across generations), Media psychology (Cognitive, emotional and behavioural consequences of exposure to media messages, with particular focus on the role played by media in affecting public’s involvement in politics and citizenship-related issues. Consequences of tabloidisation of the News, Analysis of media’s coverage of political, environmental and racial issues), Political psychology (Psychological processes underlying peoples’ dis-engagement with politics. Predictors of collective action)Environmental psychology (Psychological processes underlying peoples’ pro-environmental behaviour, Identity and environment, Media coverage of climate change)
LinkedIn: Sharon Coen