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Data Analytics Cluster

Salford Business School Research

Data Analytics Cluster

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Articles

Our cluster members have published a wide range of articles – here are some examples:

Chen, Y., Griffiths, M., & Dron, R. (2016). Business IT strategy in action: case study of# PUPRU. GSTF Journal on Business Review (GBR), 4(4).

Downing, J., & Dron, R. (2020). Theorising the ‘Security Influencer’: Speaking security, terror and Muslims on social media during the Manchester bombings. new media & society, 1461444820971786.

Downing, J., & Dron, R. (2020). Tweeting Grenfell: Discourse and networks in critical constructions of British Muslim social boundaries on social media. new media & society, 22(3), 449-469.

Fletcher, G., Griffiths, M., & Dron, R. (2019). 15.1 Managing the complexity of transformation. Strategic Digital Transformation: A Results-Driven Approach.

Griffiths, M., & Dron, R. (2019). Co-creation, co-production and co-consumption. Strategic Digital Transformation: A Results-Driven Approach.

Leigh, J., Vasilica, C., Dron, R., Gawthorpe, D., Burns, E., Kennedy, S., … & Croughan, C. (2020). Redefining undergraduate nurse teaching during the coronavirus pandemic: use of digital technologies. British Journal of Nursing, 29(10), 566-569.

Windrum, P., Diaz, C., & Filiou, D. (2009). Exploring the relationship between technical and service characteristics. Journal of Evolutionary Economics, 19(4), 567-588.

Contact Us

Research Cluster for Data Analytics

University of Salford
Salford Business School
Maxwell Building
Manchester
M5 3WT

Rich Dron
r.m.dron@salford.ac.uk
Tel: (0044) 0161 295 5507

Twitter: https://twitter.com/data_sbs

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