Welcome to the Data Analytics Cluster
The Data Analytics Cluster aims to create impactive research solving business problems; it’s focus is the transformation of data into actionable information and knowledge, adding value to business, enabling healthier lives, optimising processes and enriching experiences of users.
Nowadays, data is all around us. Our Data Analytics Cluster is exploring innovative ways to manage, process, analyse and obtain intelligence from this data for maximum impact.
Impact
Daily, quintillions of bytes of data are created, with 90% of this data having only been generated in the last few years. Very little of that data is ever used, certainly not to its full potential.

That’s where our Data Analytics Cluster can help. Our research cluster is here to help organisations and businesses make better use of the massive volumes of raw information they gather, enabling them to save time, money, improve efficiency and understand their sector through smart, data-led decision making.
Work with us
If you and your business are interested in working with us on a research project and want to make use of our research expertise, please contact Rich Dron at r.m.dron@salford.ac.uk . If you are interested in pursuing a research degree with one of our academics you can find out further information here or contact the Business School Office at PGR-SupportSBS@salford.ac.uk