Partnering with industry: Media Psychology and Stardotstar

By Mar.15, 2012

We are extremely pleased to announce that our MSc Media Psychology students, starting in September 2012, will have the opportunity to work with Manchester-based digital agency Stardotstar. Click on the video below to see some of their recent work.

Stardotstar Showreel from Gez O’Brien on Vimeo.

Stardotstar create interactive content, tools and toys that improve people’s lives. As a digital agency their portfolio is one of the broadest in the region, from data visualisations for the Open University, IPTV playalong games for Dragons’ Den, 2nd screen story world drama for Channel 4, participative TV gameshows, to the interactive touch tables at University of Salford’s MediaCity campus being just some of the projects they’ve delivered in 2011 alone.

What ties their interactive TV to their interactive coffee tables is a user centred design approach, where the person using their product is more important than the client who is paying for it. As Stardotstar co-founder Gareth Langley said, “We think about their motivations, and nudge them or help them to make the right decisions via delightful user experience and simple and intuitive interface design.”

One of Stardotstar’s latest projects  is a platform to allow not-for-profits to make their own, simple audience focused websites themselves. The platform will be instant, easy and affordable priced at around £1 per week. With co-design coming from over a dozen charities and not-for-profits involved throughout the process, the platform will be opening its doors to the general public in June 2012.  About WeMakeJam, Gareth said “Nowhere is our user-centred approach demonstrated better than in this project”. 

Stardotstar’s emphasis on the person makes them a perfect partner for our Media Psychology course at Salford.  We anticipate this to be the start of a great working relationship focused on applying Media Psychology to enhancing media design and the usability of interactive products and services.

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