Public Health Messaging during the COVID Pandemic: Dating App Usage and Sexual Wellbeing among Men Who have Sex with Men

Public health measures to mitigate the spread of coronavirus are translated into media messaging by organisations that target the health of different groups. This research studies the experiences of Men who have Sex with Men (MSM), during the COVID-19 pandemic in the United Kingdom. Our focus is on uses of dating and hook up apps, sexual activity and how and how this has changed during the pandemic as restrictions such as social distancing and lockdowns have been introduced.
The study will will collect a data though three online surveys for MSM, alongside analysing public health messaging and online conversational data relating to MSM dating and sexual practices during the pandemic. We are conducting this research with a view to help improve policy and practice around MSM sexual wellbeing and public health messaging, shed light on what to look for where MSM are concerned, and provide learning about COVID public health messaging that will benefit MSM and the general population. 

The research is a collaboration between the University of Salford, King’s College London, Birmingham City University and Newcastle University. This hub site gives information about the project, research team, emerging findings and which survey is currently live.

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