Dr Gaynor Bagnall


Gaynor is Head of Sociology at the University of Salford, she has research expertise in audience engagement with culture and the arts, and in understanding cultural and social behaviours. Gaynor has published widely in this area and has extensive experience of leading and co-leading inter and multi-disciplinary funded (AHRC, Arts Council, ESRC, EPSRC) research projects examining cultural participation, audience engagement, digital media and cultural and social behaviours.

Drawing on a range of innovative, mobile and co-creative sociological methods Gaynor has explored how emotion, meaning, identity and belonging are produced in audience engagement with the arts and culture, the role of social interaction and digitised networks in this process, and how the arts and culture can play a role in enabling forms of belonging, connections and even disconnections.

Gaynor has partnered with a range of cultural organisations such as museums, (IWM, MOSI, Salford Museum) orchestras, (LSO) heritage sites,(Wigan Pier), and art galleries (Tate Liverpool). Gaynor has also collaborated with a range of other providers of cultural and leisure experiences such as the BBC,  local authorities, charities, and commercial providers such as Purple Wifi, and Culture Label.

Current and Recent Research Projects include:

·         2015 to date, Consumers of High Cost Credit, Social Inclusion & Exclusion, CI £102,000, EPSRC Funded Knowledge Transfer Partnership with Moneyline

·         2014-2016, Cultural Trends and Mobile Media PI, £123,000, ESRC Funded Knowledge Transfer Partnership in partnership with Purple Wi-Fi

·         2013-2014, Culture Label, Monetising Experiences Research PI, £9,000, NESTA/Arts Council/AHRC

·         2011-2012, Applying Social Media Models to Cultural Collections with the Imperial War Museum and MTM, PI, £125,141 (combined partner funding), NESTA/Arts Council/AHRC.

Gaynor is a Managing Editor for the journal Museum and Society

Postgraduate Research Supervision Interests

Topic areas of interest for supervision include:  

Museums, Heritage and Audiences

Culture and Social Class, in particular, drawing on the theoretical work of Pierre Bourdieu

Culture-led regeneration

Digital media and Cultural Organisations

Media and Social networks, and the role of Social Capital

Find out more about my work

Open Access: http://usir.salford.ac.uk/view/authors/2568.html

ORCID ID: https://orcid.org/0000-0002-9870-9290


Class, Audiences, Museums, Culture, Digital