Exploring Social Media Preferences Among the Inflammatory Bowel Disease

The project aims o investigate the use of social media among adults with inflammatory bowel disease via questionnaires and focus groups to inform a future large-scale study that will assess the quality of IBD information on social media and the effectiveness of communication through social media as a means to improve patient education and outcomes 

• To pilot and evaluate a 46 point Social Media Use Questionnaire previously used in North America and check its suitability among the UK IBD population.  
• To generate an understanding of the IBD population patterns and barriers to using social media.  
• To generate an understanding of IBD population preferences for disease- specific educational information through Social media.   

Project Team:  PI Mariyana Schoultz (Northumbria University),  Co-I: Cristina Vasilica (UoS), Prof Jimmy K. Limdi, Dr Nasar Aslam (NCA) 

Research Group: Centre for Social and Health Research, Knowledge Health and Place & Connected Lives, Diverse Realities 

Project Funder: UoS funded (£5000)