{"id":3946,"date":"2024-05-13T13:19:03","date_gmt":"2024-05-13T12:19:03","guid":{"rendered":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/?post_type=team-member&#038;p=3946"},"modified":"2024-05-13T13:19:04","modified_gmt":"2024-05-13T12:19:04","slug":"matryn-wilcock","status":"publish","type":"team-member","link":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/meet-the-team\/matryn-wilcock\/","title":{"rendered":"Matryn Wilcock"},"content":{"rendered":"\n<p>Matryn Wilcock is a researcher within the Salford Business School. He has worked on a wide range of sustainability projects, enabling their development and business cases. Martyn has been instrumental on CUF\u2019s work on Northern Roots, providing business advice and helping with the economics of urban agriculture.<\/p>\n\n\n\n<p>Full bio here:\u00a0<a href=\"https:\/\/uk.linkedin.com\/in\/martynwillcock\">https:\/\/uk.linkedin.com\/in\/martynwillcock<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matryn Wilcock is a researcher within the Salford Business School. He has worked on a wide range of sustainability projects, enabling their development and business cases. Martyn has been instrumental on CUF\u2019s work on Northern Roots, providing business advice and helping with the economics of urban agriculture. Full bio here:\u00a0https:\/\/uk.linkedin.com\/in\/martynwillcock<\/p>\n","protected":false},"featured_media":19,"menu_order":0,"template":"","categories":[20,18],"tags":[],"class_list":["post-3946","team-member","type-team-member","status-publish","has-post-thumbnail","hentry","category-key-members","category-salford-care-and-urban-farm-hub-team"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matryn Wilcock - Green, Grow and Thrive Catalyst<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matryn Wilcock - Green, Grow and Thrive Catalyst\" \/>\n<meta property=\"og:description\" content=\"Matryn Wilcock is a researcher within the Salford Business School. He has worked on a wide range of sustainability projects, enabling their development and business cases. Martyn has been instrumental on CUF\u2019s work on Northern Roots, providing business advice and helping with the economics of urban agriculture. Full bio here:\u00a0https:\/\/uk.linkedin.com\/in\/martynwillcock\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/\" \/>\n<meta property=\"og:site_name\" content=\"Green, Grow and Thrive Catalyst\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T12:19:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-content\/uploads\/sites\/94\/2020\/04\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/\",\"url\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/\",\"name\":\"Matryn Wilcock - Green, Grow and Thrive Catalyst\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/wp-content\\\/uploads\\\/sites\\\/94\\\/2020\\\/04\\\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg\",\"datePublished\":\"2024-05-13T12:19:03+00:00\",\"dateModified\":\"2024-05-13T12:19:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/wp-content\\\/uploads\\\/sites\\\/94\\\/2020\\\/04\\\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/wp-content\\\/uploads\\\/sites\\\/94\\\/2020\\\/04\\\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg\",\"width\":2000,\"height\":1200,\"caption\":\"Plants and greenery on a New York rooftop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/team-member\\\/matryn-wilcock\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Matryn Wilcock\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/#website\",\"url\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/\",\"name\":\"Green, Grow and Thrive Catalyst\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/#organization\",\"name\":\"Green, Grow and Thrive Catalyst\",\"url\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/wp-content\\\/uploads\\\/sites\\\/94\\\/2025\\\/02\\\/university-salford-logo-400x250-1.png\",\"contentUrl\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/wp-content\\\/uploads\\\/sites\\\/94\\\/2025\\\/02\\\/university-salford-logo-400x250-1.png\",\"width\":400,\"height\":250,\"caption\":\"Green, Grow and Thrive Catalyst\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/green-grow-thrive-catalyst\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Matryn Wilcock - Green, Grow and Thrive Catalyst","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/","og_locale":"en_US","og_type":"article","og_title":"Matryn Wilcock - Green, Grow and Thrive Catalyst","og_description":"Matryn Wilcock is a researcher within the Salford Business School. He has worked on a wide range of sustainability projects, enabling their development and business cases. Martyn has been instrumental on CUF\u2019s work on Northern Roots, providing business advice and helping with the economics of urban agriculture. Full bio here:\u00a0https:\/\/uk.linkedin.com\/in\/martynwillcock","og_url":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/","og_site_name":"Green, Grow and Thrive Catalyst","article_modified_time":"2024-05-13T12:19:04+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-content\/uploads\/sites\/94\/2020\/04\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/","url":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/","name":"Matryn Wilcock - Green, Grow and Thrive Catalyst","isPartOf":{"@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/#primaryimage"},"image":{"@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-content\/uploads\/sites\/94\/2020\/04\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg","datePublished":"2024-05-13T12:19:03+00:00","dateModified":"2024-05-13T12:19:04+00:00","breadcrumb":{"@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/#primaryimage","url":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-content\/uploads\/sites\/94\/2020\/04\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg","contentUrl":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-content\/uploads\/sites\/94\/2020\/04\/cropped-Photo-23-05-2015-16-13-54-1-scaled-1.jpg","width":2000,"height":1200,"caption":"Plants and greenery on a New York rooftop"},{"@type":"BreadcrumbList","@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/team-member\/matryn-wilcock\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/"},{"@type":"ListItem","position":2,"name":"Matryn Wilcock"}]},{"@type":"WebSite","@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/#website","url":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/","name":"Green, Grow and Thrive Catalyst","description":"","publisher":{"@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/#organization","name":"Green, Grow and Thrive Catalyst","url":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/#\/schema\/logo\/image\/","url":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-content\/uploads\/sites\/94\/2025\/02\/university-salford-logo-400x250-1.png","contentUrl":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-content\/uploads\/sites\/94\/2025\/02\/university-salford-logo-400x250-1.png","width":400,"height":250,"caption":"Green, Grow and Thrive Catalyst"},"image":{"@id":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-json\/wp\/v2\/team-member\/3946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-json\/wp\/v2\/team-member"}],"about":[{"href":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-json\/wp\/v2\/types\/team-member"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-json\/wp\/v2\/media\/19"}],"wp:attachment":[{"href":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-json\/wp\/v2\/media?parent=3946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-json\/wp\/v2\/categories?post=3946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hub.salford.ac.uk\/green-grow-thrive-catalyst\/wp-json\/wp\/v2\/tags?post=3946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}