{"id":1359,"date":"2020-06-04T11:03:53","date_gmt":"2020-06-04T11:03:53","guid":{"rendered":"http:\/\/localhost\/network\/test\/projects\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\/"},"modified":"2020-06-17T09:36:51","modified_gmt":"2020-06-17T08:36:51","slug":"communicating-cycle-training-messaging-to-engage-with-everyday-cyclists","status":"publish","type":"page","link":"https:\/\/hub.salford.ac.uk\/care-shusu\/projects\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\/","title":{"rendered":"Communicating Cycle Training: Messaging to engage with everyday cyclists"},"content":{"rendered":"\n<p>The majority of UK adults do not currently use a bicycle for their journeys, constituting a substantial missed opportunity to contribute to carbon reduction targets and bring out health benefits. This research sought to broaden understanding of the barriers that deter people from cycling so that the promotion of cycling, and cycle training in particular, can be more effective.<\/p>\n\n\n\n<p><strong>Principal Investigators and Co-investigators<\/strong>: Dr Graeme Sherriff<\/p>\n\n\n\n<p><strong>Partners:<\/strong> <a title=\"BikeRight! website\" href=\"http:\/\/www.bikeright.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">BikeRight!<\/a><\/p>\n\n\n\n<p><strong>Funder:<\/strong> Innovation Voucher.<\/p>\n\n\n\n<p><strong>Report:<\/strong> <a href=\"http:\/\/usir.salford.ac.uk\/35778\/\" target=\"_blank\" rel=\"noopener noreferrer\">Communicating Cycle Training Perceptions and Experiences of Adult Cycle Training<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of UK adults do not currently use a bicycle for their journeys, constituting a substantial missed opportunity to contribute to carbon reduction targets and bring out health benefits. This research sought to broaden understanding of the barriers that deter people from cycling so that the promotion of cycling, and cycle training in particular, [&hellip;]<\/p>\n","protected":false},"author":184,"featured_media":0,"parent":1354,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1359","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicating Cycle Training: Messaging to engage with everyday cyclists | Sustainable Housing &amp; Urban Studies Unit (SHUSU) | University of Salford<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/hub.salford.ac.uk\/care-shusu\/projects\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating Cycle Training: Messaging to engage with everyday cyclists | Sustainable Housing &amp; Urban Studies Unit (SHUSU) | University of Salford\" \/>\n<meta property=\"og:description\" content=\"The majority of UK adults do not currently use a bicycle for their journeys, constituting a substantial missed opportunity to contribute to carbon reduction targets and bring out health benefits. This research sought to broaden understanding of the barriers that deter people from cycling so that the promotion of cycling, and cycle training in particular, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/hub.salford.ac.uk\/care-shusu\/projects\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainable Housing &amp; Urban Studies Unit (SHUSU)\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T08:36:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/projects\\\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\\\/\",\"url\":\"http:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/projects\\\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\\\/\",\"name\":\"Communicating Cycle Training: Messaging to engage with everyday cyclists | Sustainable Housing &amp; Urban Studies Unit (SHUSU) | University of Salford\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/#website\"},\"datePublished\":\"2020-06-04T11:03:53+00:00\",\"dateModified\":\"2020-06-17T08:36:51+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/projects\\\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/projects\\\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/projects\\\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/projects\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communicating Cycle Training: Messaging to engage with everyday cyclists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/#website\",\"url\":\"https:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/\",\"name\":\"Sustainable Housing &amp; Urban Studies Unit (SHUSU)\",\"description\":\"Centre for Applied Research in Health, Welfare and Policy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hub.salford.ac.uk\\\/care-shusu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Communicating Cycle Training: Messaging to engage with everyday cyclists | Sustainable Housing &amp; Urban Studies Unit (SHUSU) | University of Salford","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/hub.salford.ac.uk\/care-shusu\/projects\/communicating-cycle-training-messaging-to-engage-with-everyday-cyclists\/","og_locale":"en_US","og_type":"article","og_title":"Communicating Cycle Training: Messaging to engage with everyday cyclists | Sustainable Housing &amp; Urban Studies Unit (SHUSU) | University of Salford","og_description":"The majority of UK adults do not currently use a bicycle for their journeys, constituting a substantial missed opportunity to contribute to carbon reduction targets and bring out health benefits. 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