Exploring Social Media Preferences Among the Inflammatory Bowel Disease

The project aims to investigate the use of social media among adults with inflammatory bowel disease via questionnaires and focus groups to inform a future large-scale study that will assess the quality of IBD information on social media and the effectiveness of communication through social media as a means to improve patient education and outcomes.

• To pilot and evaluate a 46 point Social Media Use Questionnaire previously used in North America and check its suitability among the UK IBD population.  
• To generate an understanding of the IBD population patterns and barriers to using social media.  
• To generate an understanding of IBD population preferences for disease- specific educational information through Social media.   

Project Team

PI Mariyana Schoultz (Northumbria University)

Co-I: Cristina Vasilica (UoS)

Prof Jimmy K. Limdi

Dr Nasar Aslam (NCA) 

Research Groups:

Centre for Social and Health Research

Knowledge Health and Place & Connected Lives

Diverse Realities 

Project Funder: UoS funded