Public Engagement Activities
Upcoming
Nurse, Midwife and Allied Healthcare Professionals Digital Care Festival, 2nd edition
6th of June 2025
The Nurse Midwife Allied Healthcare Professional Digital Care Festival aims to bring together healthcare professionals to explore the future of digital healthcare.
The festival will focus on disseminating and discussing research, innovation, education, and practical applications in digital nursing, midwifery, and allied health.
Objectives
- Disseminate research and innovation in digital healthcare, highlighting innovative solutions and technologies and implications for nursing, midwifery, and allied health practices
- Discuss strategies to overcome barriers to digital healthcare access and reduce digital inequalities. Explore the importance of patient and public involvement in digital healthcare initiatives.
- Discuss future trends, including artificial intelligence, metahumans, and extended reality (XR) in shaping the future of healthcare.
- Create opportunities for attendees to connect, share experiences, and celebrate the contributions of nursing, midwifery, and allied health professionals in the digital space.
Past Events
Digital Nursing Festival, the first edition
26 Jul 2024
The Digital Nursing Festival brought together over 80 nurses, midwives, allied health professionals, and students engaged in digital roles. This event celebrated digital practice, provided networking opportunities with senior nurse leaders in digital health, and offered updates on the latest research and trends in digital nursing theory and practice. Organized by the University of Salford in collaboration with partners, the festival highlighted the contributions of nurses in the digital health landscape.
Partners
Jaqui Cooper, Health Innovation Manchester
Richard Cox, Manchester Foundation Trust
Sharon O’Connor, NHS Lancashire and South Cumbria Integrated Care Board
Jane Macdonald, Northern Care Alliance NHS Foundation Trust
Karen Palmer, Lancashire & South Cumbria NHS Foundation Trust
Testimonials
‘inspirational, dedicated and passionate thinkers that made me consider the next steps in my personal academic achievements including digital within my assessment content’ Participant
‘I thought it was a well put together day. Made me feel very inspired and it was good to network!’
NETNOCON23 – Building Bridges – 26-27 July 2023
The inaugural International Netnography Conference (NETNOCON23) at the University of Salford welcomed 120 attendees from over 25 countries. The event, chaired by Professor Robert V. Kozinets, and co-chaired by Dr C Vasilica and colleagues generated substantial online engagement and praise for its organization and content. Attendees appreciated the welcoming environment and insightful presentations, with feedback highlighting inspiration and high standards set by the conference. Dedicated to the theme of “Building Bridges,” NETNOCON23 provided a platform for sharing knowledge and best practices in netnography, a research method developed by Kozinets in 1995 to study online communities and cultures. The conference offered networking opportunities, practical tips, and discussions on applying netnography across various disciplines, including health communication, education, nursing, marketing, and more.
Testimonials
‘I loved that the organisers fostered a positive and welcoming atmosphere that treated everyone as equals regardless of their position or length of experience. It made for a very welcoming and social conference which is essential for networking. The conference felt well organised, and I think the venues selected at the University of Salford were very impressive, I especially liked the mix of old and new, and the location for the conference dinner was beautiful’ Participant
‘Was introduced with a lot of new approaches in research particularly for qualitative type of methodology. The conference provided me with various ways on how to use netnography as an approach and a method’ Participant
Outputs
Conference Proceedings. https://netnocon.org/wp-content/uploads/2024/09/NETNOCON2023-Conference-Proceedings.pdf