Communicating Cycle Training: Messaging to engage with everyday cyclists
The majority of UK adults do not currently use a bicycle for their journeys, constituting a substantial missed opportunity to contribute to carbon reduction targets and bring out health benefits. This research sought to broaden understanding of the barriers that deter people from cycling so that the promotion of cycling, and cycle training in particular, can be more effective.
Principal Investigators and Co-investigators: Dr Graeme Sherriff
Funder: Innovation Voucher.